Tomorrow (Saturday, November 27) on the BYOB Show—that’s Be Your Own Brand—we continue to talk through the third “C” of a brand: CREATIVE. Creative is anything used to appeal to your senses in an effort to communicate who and what you are. It’s about sharpening your creative tactics. Leverage print, web, video and events—to add [...]
Unless who you are reaches your audience, it’s not as much of a brand as it is an idea. It’s just an idea hanging as a poster in the hall, nestled nicely in your communications plan, or offered at the close of communication from senior management. Who you are won’t reach anyone if it doesn’t [...]
Tonight we’re talking about your brand culture: The second of the Four Brand C’s. We’ll be taking calls LIVE on the air so tune in and call in!
Unless who you are reaches your audience, it’s not as much of a brand as it is an idea. It’s just an idea hanging as a poster in [...]
It’s a neurotransmitter.
It’s most well known for its release in women during labor, breastfeeding and helping a new mom bond with her child. Men and women also release it during sex—especially during orgasm. Oxytocin is a bonding agent the brain produces during social recognition synapses. Studies show that Oxytocin is involved in the formation of [...]
Dr. Chuck Swindoll’s thoughts on leadreship: Five simple truths worth remembering for YOUR leadership posts…