Be sure to check out this show featuring Dr. Jenny Darroch, Assistant Professor of Marketing at The Peter F. Drucker and Masatoshi Ito Graduate School of Management. Dr. Darroch will helps us explore the core brand concept.
At Firebone, we like to ask the question, “What business are you in…really?” When organizations allow themselves to be [...]
And don’t forget to to download the FREE white paper, “BRAND BASICS: 7 Keys You Can’t Grow Without”
Download the FREE white paper, “BRAND BASICS: 7 Keys You Can’t Grow Without”
Be sure to check out our first show featuring Dr. Nicole Lipkin, author of Y in the Workplace: Managing the “Me First” Generation, Erik Qualman, author of Socialnomics and Al Ries, author of War in the Board Room.
Full Show Podcast coming soon! [...]