When you’re segmenting your audiences and developing tools to interact with them, it’s important to understand just who’s hanging out where.

90% of SM users from the builder (WWII) generation use Facebook.

Just 9% of genY-ers use LinkedIn. I know there are mixed reviews on LinkedIn, but think there is value there. Do you? 9% surprises me.

Why do people choose to hang out on their social networks of choice?

Most join social networks to keep in touch with friends and family.