Insist on yourself, never imitate. -Ralph Waldo Emerson

@joexperiences landed on this Ralph Waldo Emerson quote last week while we were waiting at @starbucks in Orlando for for a meeting to arrive. “Dude, this is your blog!” Joe exclaims.

So, let me ask. If you don’t insist on you, who will? When I say YOU I don’t me just you as an individual. I do mean that, but I’m also referring to companies at large. If organizations don’t insist on being uniquely themselves, what on earth do they stand for anyway? Why should someone be interested, let alone be moved to make a transaction?

Design is the easiest thing on earth to hijack.

Marketing tactics are a dime a dozen.

What you can’t replicate, download, or copy and paste, is who you are.

Start by aligning your product, promise, and people with your potential. BRANDING has more to do with behavior alignment than it does visuals.

A great quote that makes our point —> Your only option is to BYOB!