Tonight we’re talking about your brand culture: The second of the Four Brand C’s. We’ll be taking calls LIVE on the air so tune in and call in!

Unless who you are reaches your audience, it’s not as much of a brand as it is an idea. It’s just an idea hanging as a poster in the hall, nestled nicely in your communications plan, or offered at the close of communication from senior management. Who you are won’t reach anyone if it doesn’t take root at a behavioral level within the organization. Brand culture is the sociological rituals and organizational style that bring brand beliefs, values, promise and personae to life. Culture is a continual process that involves senior management, management, and employees in every aspect of the organization to structure people, process, and technology for enduring brand success. When a brand consistently makes it from the board room to the break room, it reaches the fingerprints of an organization so every touch with stakeholders is distinctively, uniquely a hallmark or the brand.

We’ll be joined by a special guest, Kittie Watson, PH.d. One of Firebone’s key strategic partners, Kittie’s expertise in organizational communication, strategy, coaching and leadership has impacted Fortune 500 corporations such as SonyBMG, Entergy and Pfizer. Kittie creates opportunities for stimulating dialogue, innovation and change for clients across the globe. She has helped clients develop compelling messages around strategy and is focused on building more inclusive cultures. She designed several thought-provoking diversity initiatives including The A.R.T. of Diversity, ROI: Including and Valuing Talent, Beyond the Yellow Brick Road, and Filling the Pipeline: Women in Leadership.

Watch the show live streaming or listen live streaming at 560WIND.com