Unless who you are reaches your audience, it’s not as much of a brand as it is an idea. It’s just an idea hanging as a poster in the hall, nestled nicely in your communications plan, or offered at the close of communication from senior management. Who you are won’t reach anyone if it doesn’t take root at a behavioral level within the organization. Brand culture is the sociological rituals and organizational style that bring brand beliefs, values, promise and personae to life. Culture is a continual process that involves senior management, management, and employees in every aspect of the organization to structure people, process, and technology for enduring brand success. When a brand consistently makes it from the board room to the break room, it reaches the fingerprints of an organization so every touch with stakeholders is distinctively, uniquely a hallmark or the brand.

That’s what we discussed on the latest BYOB Show.

We’re joined by Kittie Watson, PH.d, one of Firebone’s key strategic partners, her expertise in organizational communication, strategy, coaching and leadership has impacted Fortune 500 corporations such as SonyBMG, Entergy and Pfizer. Kittie creates opportunities for stimulating dialogue, innovation and change for clients across the globe. You won’t want to miss her interview!