UPCOMING
November 12-16
Social Fresh Cruise: Caribbean Islands
Audience To Army
Let’s unpack the 7 keys to mobilizing the group formerly known as your audience with social media.
Let’s talk about moving our organizations from interested to intentional and explore the facets of a high-level social media strategy. This interactive workshop will explore the fundamentals of creating a social media strategy that incorporates organizational brand initiatives in addition to objectives outlined in the existing integrated marketing communications plan. In this session we’ll learn how to segment audience verticals, develop appropriate social media tools, and create sustainable mobilization techniques.
SPARKt Conference: Chicago, IL
Smashing Social Media Success for Real Estate
PAST
Cultivate Conference 2009: Chicago, IL
What Would Jesus Tweet?
Does social media empower or impair our call to act as the body of Christ? Let’s examine together how we might learn from Christ’s work of applying everyday scenarios as life lessons—in common language, wrapping His message in simple, yet soul-gripping stories.
EduComm Conference 2009: Orlando, Florida
Content we can believe in: Why universities should not neglect the blog
On January 20, 2009, www.whitehouse.gov posted its first blog entry. Of course, they had a few advantages over folks on campus — one of those is content. Lots of it. Rich content, links, and feedback mechanisms that visitors can sink their teeth into. How do you harness the content on your own campus and turn it into a winning blog strategy? How many blogs? Who are they for? What’s the goal? We’ll show you case studies and “best in breed” examples of blogs done right from campuses throughout the world.
Insight Conference 2009: Dyer, Indiana
Why The Web Works
Is your website making you money? Are you using internet to the best of your abilities? If the answer is no…or yes, learn how you can maximize your website with supporting media. Learn about alternative solutions when it comes to new media.
AVAILABLE WORKSHOPS
To schedule a speaking engagement or an interactive workshop session for your team or conference, please email ryan [at] thefirebone (dot) com or call 773.789.9642
The Wizard of Oz
Pulling back the curtain on organizational culture
It’s relatively easy to draft mission and purpose statements for our ministries—but what about actually living them? Many organizations struggle with the tension of having values the internal culture isn’t capable of living out. How do you create or re-create culture as opposed to simply promoting list of “to do’s” and “do-not’s?” In this session we expose the power of your culture and how to shape and guide it, rather than ignoring it.
Leading Beyond Strategy
Trade your strategic plan for an adaptive vision
Cutting through the noise to effectively reach your audience isn’t about developing a comprehensive strategic plan. It’s about mobilizing who you are: your unique story. While strategic plans fail to inspire and offer no practical daily guidance for leaders, this interactive workshop offers proven ways to deliver organizational vision on a daily basis that successfully move your organization forward.
BYOB: Be Your Own Brand on Twitter
Developing a brand-consistent presence on Twitter
Is your presence on Twitter consistent with your brand strategy and initiatives outlined in your integrated marketing communications plan? This “BYOB” session will explore the art of using Twitter as a branded touchpoint. Together we’ll review the fundamentals of placing Twitter into a high-level social media strategy that’s consistent with your overall brand personae and translating your unique brand discinctives into segmented branded touch points via Twitter that effectively separate you from your competition.
Audience to Army
7 keys to mobilizing constituents with social media
Move your organization from interested to intentional and explore the facets of a high-level social media strategy. This interactive workshop will explore the fundamentals of creating a social media strategy that incorporates organizational brand initiatives in addition to objectives outlined in the existing integrated marketing communications plan. In this session you will learn how to segment audience verticals, develop appropriate social media tools, and develop sustainable mobilization techniques.
Creating Brand Gravity
Are you attracting your audience to you or boisterously hurling messages at them, forcing your targets to play information dodge ball? If your answer is the latter, good news—you can lower your voice! This dynamic session will discuss the requisite art and science in creating a gravitational pull that attracts new audiences and keeps your current audiences in “orbit.” You’ll learn the harmonious relationship traditional marketing techniques can enjoy with emerging media tactics.
Branding 101
Your organization has a unique position in the context of a noisy culture. But how will you cut through the noise and effectively reach your customers in a way that makes the bottom line grow? It’s not about a nifty logo. Not about a cool website. It’s not simply about using “compelling” language. It’s about knowing your story: who you are, what you’re saying, how you’re saying it, how you behave and engineering staff and leadership alignment. What can your organization promise day-in and day-out that your competitors can’t? Why do your customers pass up dozens of other product to purchase yours? During this interactive session we’ll discuss what it means to discover, express and live your organization’s one-of-a-kind story. You’ll learn the principles of aligning your staff with your unique story, how to mobilize stakeholders, and attract new customers.