Tomorrow (Saturday, November 27) on the BYOB Show—that’s Be Your Own Brand—we continue to talk through the third “C” of a brand: CREATIVE. Creative is anything used to appeal to your senses in an effort to communicate who and what you are. It’s about sharpening your creative tactics. Leverage print, web, video and events—to add [...]
Unless who you are reaches your audience, it’s not as much of a brand as it is an idea. It’s just an idea hanging as a poster in the hall, nestled nicely in your communications plan, or offered at the close of communication from senior management. Who you are won’t reach anyone if it doesn’t [...]
Tonight we’re talking about your brand culture: The second of the Four Brand C’s. We’ll be taking calls LIVE on the air so tune in and call in!
Unless who you are reaches your audience, it’s not as much of a brand as it is an idea. It’s just an idea hanging as a poster in [...]
Be sure to check out this show featuring Dr. Jenny Darroch, Assistant Professor of Marketing at The Peter F. Drucker and Masatoshi Ito Graduate School of Management. Dr. Darroch will helps us explore the core brand concept.
At Firebone, we like to ask the question, “What business are you in…really?” When organizations allow themselves to be [...]
And don’t forget to to download the FREE white paper, “BRAND BASICS: 7 Keys You Can’t Grow Without”